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I am Matt Thomas.

An enigma, wrapped in a paradox, inside a jelly donut.

Get a Mac

May 2, 2006

Today Apple launched its latest campaign, simply titled Get a Mac. The television ads are genius, incorporating some of the visual style of the “Switch” campaign with much clearer, better defined subjects and goals. The inclusion of genius humorist and Daily Show correspondent John Hodgman really sends it over the top. The new ads are so great, I had to include a mention here rather than in the Etc. list. Check them out.

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